THE RIVERMILL APPROACH – WHY IS IT DIFFERENT?
At Rivermill we absorb the risk.
We own the responsibility for listing what we develop. No success means no revenue for us. We do not charge you sign on fees or consultancy fees (although we have on occassion agreed to cover our costs for time hungry projects).
Most of what we do would not be understood by a traditional licensing or sales “agency”. Both of these singular types focus on only one half of the task. We have simplified the process by combining the activities of a licensing agency with that of a sales based FMCG organisation that knows of no barriers to production or logistical solutions. The traditional licensing model focuses on brand strategy. It also helps companies appoint licensees. It does not actively engage in the sales model. It is a reporting role. Yes it can help guarantee minimum levels of royalty, however it will not guarantee actions that enable your brand to attain greater market penetration. Neither will it focus on the retailer world and help your brand become a retail driven success.
We are passionate about topics such as “availability of product”, “category based selling”, and about “scorecard appraisals” with our customers.
We understand brands and how they must be properly managed in their development, but we are highly pragmatic, have years of ‘walking the talk’ and can deliver in practice what a traditional agency can only talk about.
We have taken our FMCG experience and applied it to the licensing world.
The result is a “customer based, sales driven organisation that is challenging but sensitive to the needs of your brand” (Quote by Nick Nairn).