Rivermill

Rivermill

 

  • Loyd Grossman

  • Loyd Grossman

  • Loyd Grossman

  • Loyd Grossman

LOYD GROSSMAN

THE BRAND

Loyd Grossman first came to our screens on programmes such as ‘Through the Keyhole’ and ‘MasterChef’. He then developed his portfolio by launching a range of retail products. The first range was launched 14 years ago, and it is a testament to the strength of the brand that he continues to launch successful new products to market. Rivermill first started working with Loyd Grossman 7 years ago. Rivermill’s range of Italian and Indian breads compliment Loyd’s existing range of Italian and Indian sauces well, and has proved a winning combination. The brand is now listed in all major retailers.

THE BACKGROUND

Loyd Grossman approved our ambitious plan to develop of range of meal accompaniments in a saturated market. The draw of the meal solution coupled with a known and well-liked celebrity proved a consumer winner.

THE RESULTS

The accompaniment range is still achieving excellent sales and is in its 7th year. We have recently finished redesigning the entire range in line with new brand guidelines, and sales are continuing to grow.

THE CLIENT SAID ...

Rivermill continue to meet and exceed the challenges thrown at them, and I am particularly pleased with the Indian bread range I developed with them.